Vivid Impact partnered with Campari Group to develop a large, Cantina- themed floor display for Espolón Tequila, enhancing local marketing efforts and brand accessibility. This successful collaboration introduced efficient solutions for display scalability, mobility, and versatility, demonstrating Vivid Impact's ability to deliver high-quality, innovative displays tailored to client needs.
The Challenge
Campari Group is a significant player in the global spirits industry, with a portfolio exceeding 50 premium and super premium brands.
The company sought to create a large floor display for Espolón Tequila, one of its premium brands.
The display required a Cantina look and feel while accommodating Espolón product branding as well as Grand Marnier bottles and cases.
Essential requirements included ease of navigation around the display, accessibility from all sides, simplicity in assembly, and mobility for scalability across local markets.
The Solution
The project capitalized on Vivid Impact’s renowned expertise in creating large displays for the retail and spirits industries.
Engineering efforts led to a simple 3D roof structure that mimicked real cantinas for aesthetic appeal.
To ensure scalability, movability, and accessibility, the display was constructed from several pieces of corrugate material, making it light and easy to rearrange.
Bin units designed to be interchangeable on both sides to accommodate different products added to the versatility of the display.
The Results
The project provided an efficient solution for Campari Group to deploy and manage the local marketing program across various store locations.
The end result was a combination of less stress, more control, and significant ROI for the Campari Group.
Vivid Impact
