Teams

Technology & Development

Region

Midwest

Industry

Convenience & Retail

Services

App Design, Graphic Design

Vivid Impact introduced the PrecisionPop mobile app for Circle K Heartland, revolutionizing their promotional signage process with real-time updates and ordering, leading to a 50% increase in installation efficiency and a 75% improvement in accuracy. This tech-driven solution streamlined monthly promotional campaigns, ensuring accurate and timely signage updates while significantly saving time and reducing promotional expenses.

• Circle K Heartland has large volumes of food and drink promotional signage that change monthly. There was often worry that wrong signage might be displayed, causing confused customers, and wasting marketing dollars.
• The ordering process became overwhelming, and stores frequently received incorrect signage because of inaccurate store profile information.
• Store managers often ran back and forth from their desktops, which wasted time. Three main problems Circle K Heartland wanted to solve:
  • How to quickly and accurately update store profile information?
  • How to easily and efficiently order promotional inventory?
  • How to confirm the accuracy of the kit pieces received?

• Our proprietary software, PrecisionPOP, allows our clients to manage their monthly promotional campaigns via their phone/tablet, in real-time, enhancing store-level execution, and reducing promotion expenses.
• The PrecisionPop mobile app allows Circle K Heartland to update its store profile information and surveys in real-time. The app remembers store info and employees were able to save time (no more running to their desktop computer) and order directly from their mobile devices.
• Store managers can track performance using real-time data and even view previous marketing campaigns to compare how efficiently past campaigns drove sales.

• The PrecisionPOP mobile app, made specially for Circle K Heartland, is simpler for stores to use on their handheld devices, allowing orders to be placed in just a few taps. The order process has saved Circle K Heartland time and money, resulting in accurate inventory ordering.
• We discovered that Circle K Heartland was asking the questions and issues were the same as other convenience and retail stores. Since this app was asked specially for c-store and retail, it can also help other companies within the industry.