No store is created equal. Growth through acquisition leads to inconsistent layouts and in-store requirements, creating complexity that only accurate data can solve for effective promotional execution.
Many business units across Circle K North America had not surveyed or collected in-store data for several years. Thousands of stores across the United States needed to be surveyed within a short timeframe, with data accurately updated into the appropriate store profiles to support the next monthly promotional cycle.
Circle K required a partner with internal resources capable of deploying skilled surveyors to accurately collect in-store data, supported by technology that could centralize and embed the data into each store’s unique profile. The initiative needed to be completed quickly, requiring an organization with a full suite of value-added services, enabling technology, experienced surveyors, and proven expertise to execute at scale.
Vivid Impact rapidly trained and deployed surveyors nationwide to collect accurate in-store data and worked closely with its technology team to update store profiles across business units—ensuring accurate, timely promotional execution at scale. Store images and AI-driven scans were also captured to support and enhance individual store profiles.
Key Services:
In 2025, Vivid Impact completed over 4,500 store surveys and AI-driven scans, updating store profiles nationwide. The initiative replaced outdated data with accurate, actionable insights—enabling more precise promotional distribution and improved in-store execution for store managers.
Vivid Impact
