gentiva logo in white
Teams
Creative, eCommerce, Development
Region
National
Industry
Healthcare
Services
Creative Design, Rebranding, eCommerce
Success Stories > Gentiva Rebranding and Digital Storefront

Streamlining Collateral Design Order Processing for

Gentiva’s Rebrand

Success Stories > Gentiva Rebranding and Digital Storefront
gentiva logo in white

Streamlining Collateral Design Order Processing for

Gentiva’s Rebrand

Teams
Creative, eCommerce, Development
Region
National
Industry
Healthcare
Services
Creative Design, Rebranding, eCommerce
750
Total Orders average per month
140
Affiliate Brand Users added to Gentiva’s digital storefront
15%
Increase in orders since adding rebranded collateral to the storefront
medical booklets on table

Overview

Vivid Impact supported Gentiva in a comprehensive rebranding effort, streamlining the design and order processing of healthcare collateral for their digital storefront. It resulted in an average of 750 monthly orders, a 15% increase. Through collaboration, innovative solutions like variable templates, and dedicated support, Vivid Impact enabled efficient reordering for Gentiva’s affiliates, showcasing their commitment to high-quality, responsive service.
Challenge

The Challenge

  • Gentiva, with its affiliate companies across the US, faced the need to rebrand hundreds of marketing materials for a digital storefront within 3 months.
  • Each affiliate had different branding requirements, necessitating a common design that also incorporated individual brand assets.
  • The process required a method for tracking progress, updating statuses, and providing feedback efficiently, amidst ongoing business and marketing activities.
Solution

The Solution

  • Collaborative effort between Vivid Impact’s creative and e-commerce teams and Gentiva to create variable templates.
  • Use of Smartsheet to track overall progress, individual statuses, and feedback for approval.
  • Rebranded templates programmed for seamless use by affiliates on Gentiva’s online storefront, allowing customization with their logos and contact information.
Resolution

The Results

  • Successful rebranding allowed new Gentiva affiliate brand users to efficiently order and receive their collateral, streamlining the order process.
  • Significant immediate impact: 97 additional orders placed within just 2 weeks of launch.
  • Comparison with previous year’s creative services provider showed Vivid Impact significantly outperformed the other, with efficient, high-quality work being highlighted.

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