Teams

Creative, eCommerce, Development

Region

National

Industry

Healthcare

Services

Creative Design, Rebranding, eCommerce

Vivid Impact supported Gentiva in a comprehensive rebranding effort, streamlining the design and order processing of healthcare collateral for their digital storefront. It resulted in an average of 750 monthly orders, a 15% increase. Through collaboration, innovative solutions like variable templates, and dedicated support, Vivid Impact enabled efficient reordering for Gentiva’s affiliates, showcasing their commitment to high-quality, responsive service.

• Gentiva, with its affiliate companies across the US, faced the need to rebrand hundreds of marketing materials for a digital storefront within 3 months.
• Each affiliate had different branding requirements, necessitating a common design that also incorporated individual brand assets.
• The process required a method for tracking progress, updating statuses, and providing feedback efficiently, amidst ongoing business and marketing activities.

• Collaborative effort between Vivid Impact’s creative and e-commerce teams and Gentiva to create variable templates.
• Use of Smartsheet to track overall progress, individual statuses, and feedback for approval.
• Rebranded templates programmed for seamless use by affiliates on Gentiva’s online storefront, allowing customization with their logos and contact information.

• Successful rebranding allowed new Gentiva affiliate brand users to efficiently order and receive their collateral, streamlining the order process.
• Significant immediate impact: 97 additional orders placed within just 2 weeks of launch.
• Comparison with previous year’s creative services provider showed Vivid Impact significantly outperformed the other, with efficient, high-quality work being highlighted.