Streamlining Collateral Design Order Processing forGentiva’s Rebrand
Teams
Creative, eCommerce, Development
Region
National
Industry
Healthcare
Services
Creative Design, Rebranding, eCommerce
750
Total Orders
average per month
140
Affiliate Brand Users added to Gentiva’s digital storefront
15%
Increase in orders since adding rebranded collateral to the storefront
Overview
Vivid Impact supported Gentiva in a comprehensive rebranding effort, streamlining the design and order processing of healthcare collateral for their digital storefront. It resulted in an average of 750 monthly orders, a 15% increase. Through collaboration, innovative solutions like variable templates, and dedicated support, Vivid Impact enabled efficient reordering for Gentiva’s affiliates, showcasing their commitment to high-quality, responsive service.
The Challenge
Gentiva, with its affiliate companies across the US, faced the need to rebrand hundreds of marketing materials for a digital storefront within 3 months.
Each affiliate had different branding requirements, necessitating a common design that also incorporated individual brand assets.
The process required a method for tracking progress, updating statuses, and providing feedback efficiently, amidst ongoing business and marketing activities.
The Solution
Collaborative effort between Vivid Impact’s creative and e-commerce teams and Gentiva to create variable templates.
Use of Smartsheet to track overall progress, individual statuses, and feedback for approval.
Rebranded templates programmed for seamless use by affiliates on Gentiva’s online storefront, allowing customization with their logos and contact information.
The Results
Successful rebranding allowed new Gentiva affiliate brand users to efficiently order and receive their collateral, streamlining the order process.
Significant immediate impact: 97 additional orders placed within just 2 weeks of launch.
Comparison with previous year’s creative services provider showed Vivid Impact significantly outperformed the other, with efficient, high-quality work being highlighted.
Vivid Impact
