Teams

Launchpad, Operations

Region

National

Industry

Beverage & Alcohol

Services

Creative Design, Structure Engineering, Printing, Fulfillment, Distribution

Vivid Impact crafted a customized "Make it Gold" Korbel display for Brown-Forman, overcoming supply chain challenges with an innovative, cost-effective solution that met all in-market dates, increased speed to market, and saved on shipping costs. This collaborative effort resulted in an on-brand, quickly produced display that exceeded client expectations and highlighted Vivid Impact's ability to address unique challenges efficiently.

• Brown-Forman required an in-store holiday display for the Korbel brand due to supply chain issues with the original overseas- produced display.
• The original display was at risk of not meeting the campaign timeline, necessitating a cost-effective, semi-permanent solution with a quick turnaround.

• Collaboration across various departments (creative, structural engineering, wide-format sales, and customer service) at Vivid Impact to develop a customized solution.
• The “Make it Gold” Korbel point-of-purchase display was created through a team effort to meet manufacturing and in-market deadlines efficiently.

• The outcome was an on-brand display, produced quickly and with high quality, showcasing the “Vivid Impact difference” in addressing unique challenges.
• The display was designed to be knock-down, enhancing shipping speed and reducing shipping costs.
• Brown-Forman was extremely satisfied with the design, which exceeded expectations and met all in-market dates, demonstrating cost savings and increased speed to market.

Vivid Impact delivers end-to-end visual communications—creative, technology, printing, logistics, and installation—all done in-house for speed, control, and flawless execution.

Vivid Impact delivers end-to-end visual communications—creative, technology, printing, logistics, and installation—all done in-house for speed, control, and flawless execution.

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