brown forman logo in white
Teams
Launchpad, Operations
Region
National
Industry
Beverage & Alcohol
Services
Creative Design, Structure Engineering, Printing, Fulfillment, Distribution
Success Stories > Brown-Forman Korbel Holiday Display

Addressing Unique Challenges and

Delivering Innovative Solutions for Korbel

Success Stories > Brown-Forman Korbel Holiday Display
brown forman logo in white

Addressing Unique Challenges and

Delivering Innovative Solutions for Korbel

Teams
Launchpad, Operations
Region
National
Industry
Beverage & Alcohol
Services
Creative Design, Structure Engineering, Printing, Fulfillment, Distribution
date icon
Met all in-market dates
Increased revenue icon
Increased speed to market
Money icon
Saved money on shipping costs
korbel display

Overview

Vivid Impact crafted a customized "Make it Gold" Korbel display for Brown-Forman, overcoming supply chain challenges with an innovative, cost-effective solution that met all in-market dates, increased speed to market, and saved on shipping costs. This collaborative effort resulted in an on-brand, quickly produced display that exceeded client expectations and highlighted Vivid Impact's ability to address unique challenges efficiently.
Challenge

The Challenge

  • Brown-Forman required an in-store holiday display for the Korbel brand due to supply chain issues with the original overseas- produced display.
  • The original display was at risk of not meeting the campaign timeline, necessitating a cost-effective, semi-permanent solution with a quick turnaround.
Solution

The Solution

  • Collaboration across various departments (creative, structural engineering, wide-format sales, and customer service) at Vivid Impact to develop a customized solution.
  • The “Make it Gold” Korbel point-of-purchase display was created through a team effort to meet manufacturing and in-market deadlines efficiently.
Resolution

The Results

  • The outcome was an on-brand display, produced quickly and with high quality, showcasing the “Vivid Impact difference” in addressing unique challenges.
  • The display was designed to be knock-down, enhancing shipping speed and reducing shipping costs.
  • Brown-Forman was extremely satisfied with the design, which exceeded expectations and met all in-market dates, demonstrating cost savings and increased speed to market.

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