Teams

Region

Industry

Beverage & Alcohol

Services

Design, Structural Engineering, Wide Format Printing, Purchasing, Fulfillment

Vivid Impact engineered a 6-foot tall interactive pole topper display featuring a spinning prize wheel for Sazerac, enhancing customer engagement at off-premise locations. Over 900 units were produced, assembled, and distributed, designed for easy assembly, lightweight shipping, and damage prevention, successfully increasing brand interaction within budget and delivery timelines.

• Increase customer engagement at the local level.
• Over 900 units of a large, semi-permanent display featuring a functional prize spinning wheel were requested by Sazerac.
• The displays needed to be easy to produce and assemble in the field, lightweight for cost-effective shipping, and designed to fit on a standard shipping pallet.
• A solution was required to safely package the partially assembled display to prevent damage, considering the mechanical parts involved.

• The engineering team collaborated with internal production, purchasing, and fulfillment teams to create a pole topper display with a mechanical wheel.
• A multi-material spinning prize wheel, made from sturdy yet lightweight plastic, was attached to a lightweight corrugated box.
• The complex spinning wheel mechanism was assembled in the facility to ensure functionality upon arrival at stores.
• A support structure was built around the spinning wheel to protect it during shipping, and the display was designed in multiple pieces to allow for compact packaging and efficient shipping on a standard pallet.

• A 6-foot tall, fully functioning interactive pole topper display was designed and built, significantly increasing customer engagement with the featured brands at off-premise locations.
• The team’s expertise in simplifying multi-location marketing programs enabled the production, assembly, and packaging of over 900 units within budget and delivery timelines.