sazerac logo in white
Teams
Creative, Structural Engineering, Sales, Manufacturing
Region
South
Industry
Beverage & Alcohol
Services
Design, Structural Engineering
Success Stories > Sazerac Platinum 7x Display

Crafting Eye-Catching Displays for Local Markets:

Boosting Visibility and Brand Recognition

Success Stories > Sazerac Platinum 7x Display
sazerac logo in white

Crafting Eye-Catching Displays for Local Markets:

Boosting Visibility and Brand Recognition

Teams
Creative, Structural Engineering, Sales, Manufacturing
Region
South
Industry
Beverage & Alcohol
Services
Design, Structural Engineering
suite of services icon
Utilized an entire suite of services
awareness icon
Raised brand awareness in the local market
increase icon
Increased Platinum 7X production by 12%
sazerac space needle display

Overview

Vivid Impact created a 5 ft display of the iconic Space Needle for Platinum 7X vodka, enhancing brand visibility and awareness in the Seattle market. This strategic solution utilized their full suite of services, resulting in a design that not only resonated with the local market but also earned an Addy Award for outstanding Point-of-Sale design, highlighting the project's success in boosting brand recognition and production.
Challenge

The Challenge

  • Increase brand awareness for Platinum 7X vodka in the local Seattle market.
  • Ensure the brand stands out amongst competitors.
Solution

The Solution

  • Chose Vivid Impact due to a longstanding productive relationship and understanding of local market intricacies.
  • Utilized Vivid Impact’s full suite of services, including creative design, prototyping, kitting, and distribution, for an in-house streamlined creation process.
  • Reduce stress and maintain control while achieving significant ROI.
Resolution

The Results

  • Created a 5 ft display piece of the iconic Space Needle in Seattle, resonating with the local market.
  • Incorporated Platinum 7X case art into the display for increased visibility and brand awareness in the off-premise market.
  • The structural design of the display won an Addy Award from the American Advertising Federation for outstanding design in the Point-of-Sale category.

TRUSTED BY
ENTERPRISES.

LOVED BY PEOPLE.

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