Vivid Impact created a 5 ft display of the iconic Space Needle for Platinum 7X vodka, enhancing brand visibility and awareness in the Seattle market. This strategic solution utilized their full suite of services, resulting in a design that not only resonated with the local market but also earned an Addy Award for outstanding Point-of-Sale design, highlighting the project's success in boosting brand recognition and production.
The Challenge
Increase brand awareness for Platinum 7X vodka in the local Seattle market.
Ensure the brand stands out amongst competitors.
The Solution
Chose Vivid Impact due to a longstanding productive relationship and understanding of local market intricacies.
Utilized Vivid Impact’s full suite of services, including creative design, prototyping, kitting, and distribution, for an in-house streamlined creation process.
Reduce stress and maintain control while achieving significant ROI.
The Results
Created a 5 ft display piece of the iconic Space Needle in Seattle, resonating with the local market.
Incorporated Platinum 7X case art into the display for increased visibility and brand awareness in the off-premise market.
The structural design of the display won an Addy Award from the American Advertising Federation for outstanding design in the Point-of-Sale category.
Vivid Impact
