Teams

Creative, Structural Engineering, Sales, Manufacturing

Region

National

Industry

Beverage & Alcohol

Services

Design, Structural Engineering and Print Production

Vivid Impact partnered with Brown-Forman to adapt the Woodford Reserve $1000 Mint Julep Program for an at-home experience during the Covid-19 pandemic, overcoming the challenges of a tight timeline and the need for virtual communication. This collaboration led to the successful on-time delivery of the $1K Mint Julep Boxes, maintaining the tradition and high-end experience for consumers, and demonstrating Vivid Impact's capacity for efficient results and teamwork across departments.

• The Woodford Reserve $1000 Mint Julep Program, which generates significant PR and anticipation for collectible cups during the Kentucky Derby, faced disruptions due to the Covid-19 pandemic preventing fans from attending the 146th Kentucky Derby.
• Woodford Reserve had to adapt swiftly to provide a high-end experience for consumers at home, overcoming challenges such as a tight timeline and the need for virtual communication.

• Vivid Impact, known for its longstanding partnership and reputation with Brown-Forman, was selected to create the packaging.
• The project involved developing creative dieline layouts, printing, finishing under a tight deadline, and a collaboration between the Structural Engineering and Creative teams for an elegant design, leading to on-time delivery.
• Vivid Impact’s comprehensive services and flexibility were crucial in meeting the project’s tight deadlines, focusing on efficient results.

• The initiative was successful, with Brown-Forman delivering the $1K Mint Julep Boxes to customers in time for the race day, meeting aesthetic and safety expectations.
• The project showcased the effectiveness of teamwork across various departments at Vivid Impact, demonstrating the ability to deliver on short notice.
• Due to restricted attendance at the following year’s Derby, Vivid Impact was chosen again by Brown-Forman to provide the at-home experience.