Design, Structural Engineering and Print Production
Overview
Vivid Impact partnered with Brown-Forman to adapt the Woodford Reserve $1000 Mint Julep Program for an at-home experience during the Covid-19 pandemic, overcoming the challenges of a tight timeline and the need for virtual communication. This collaboration led to the successful on-time delivery of the $1K Mint Julep Boxes, maintaining the tradition and high-end experience for consumers, and demonstrating Vivid Impact's capacity for efficient results and teamwork across departments.
The Challenge
The Woodford Reserve $1000 Mint Julep Program, which generates significant PR and anticipation for collectible cups during the Kentucky Derby, faced disruptions due to the Covid-19 pandemic preventing fans from attending the 146th Kentucky Derby.
Woodford Reserve had to adapt swiftly to provide a high-end experience for consumers at home, overcoming challenges such as a tight timeline and the need for virtual communication.
The Solution
Vivid Impact, known for its longstanding partnership and reputation with Brown-Forman, was selected to create the packaging.
The project involved developing creative dieline layouts, printing, finishing under a tight deadline, and a collaboration between the Structural Engineering and Creative teams for an elegant design, leading to on-time delivery.
Vivid Impact’s comprehensive services and flexibility were crucial in meeting the project’s tight deadlines, focusing on efficient results.
The Results
The initiative was successful, with Brown-Forman delivering the $1K Mint Julep Boxes to customers in time for the race day, meeting aesthetic and safety expectations.
The project showcased the effectiveness of teamwork across various departments at Vivid Impact, demonstrating the ability to deliver on short notice.
Due to restricted attendance at the following year’s Derby, Vivid Impact was chosen again by Brown-Forman to provide the at-home experience.
Vivid Impact
