We don't work FOR our customers. We work WITH them. Our client relationships are the key to our success.
Convenience & Retail
Whether it's promos at the pump or deals on a decal, our team drives the sale. Vivid Impact understands the needs of retail sales.
Bottles and cases and racks- oh, my! We'll distill your ideas into sales. Whatever spirit you’re making, our team knows how to best market your products for on and off premise.
Vivid Impact is your lifeline, providing printing, technology, kitting, and warehousing - everything to maintain your vitals.
Talk is cheap. Here’s evidence of our brilliance.
Korbel Make-It-Gold Holiday Display
Brown-Forman approached Vivid with a need for an in-store holiday display for their Korbel brand. The original project had been produced for the account by a vendor overseas.
In collaboration with Brown-Forman, the Vivid team developed the Make it Gold Korbel point-of-purchase display. Vivid created the display with participation from various departments including local suppliers, structural engineering, sales, and customer service.
Vivid was able to “say yes” create the display, and turn it around with a sense of urgency, a fair price, and better quality. Brown-Forman was extremely pleased with the outcome – not only did the design exceed their expectations, but all in-market dates were met.
Keeping Tradition During an Unprecedented Year
2020 marks the 15th year of Woodford Reserve’s $1,000 Mint Julep Cup. Due to the Covid-19 Pandemic, the Derby was postponed until September and fans were not permitted at the event. Brown-Forman brought the “kit” pieces to Vivid with the urgent request for creative, die-layouts, printing and finishing.
The Structural Engineering team developed the packaging, and then worked with Creative to develop a clean, elegant design for client approval. Not long after, the kits were ready for the manufacturing process and were shipped to Woodford Reserve in time for the Derby.
“The $1K Mint Julep Boxes exceeded our expectations. They were not only aesthetically pleasing but served a dual purpose of shipping everything safely.” – Brown-Forman Marketing Administrator
Brown-Forman Engineering & Design Case Study
Brown-Forman wanted a Kentucky Derby display featuring Woodford Reserve, which needed to look visually striking and represent the heritage of both the Derby and the brand. The main challenge, however, was finding the perfect 2D artwork to meld with the approved 3D concept.
Working with a creative and engineering team, the account executives met with the Brown-Forman print buyers to understand the full scope of the project With Vivid Impact’s one-stop-shop capabilities, the finalized design was able to move immediately into print production.
“I am at ease using Vivid, I really am. They have saved me. I trust them with everything when I have a complex project. They’re my go to.” – Brown-Forman Print Buyer